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Volumetric Video Market estimated to be worth 2,780.0 Million USD by 2023

(EMAILWIRE.COM, April 04, 2019 ) The volumetric video market was valued at USD 226.4 Million in 2017 and is expected to reach USD 2,780.0 Million by 2023, at a CAGR of 36.9% during the forecast period. The base year considered for the study is 2017 and the forecast period is between 2018 and 2023. The market is evaluated on the basis of professional/non-consumer applications.

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Volumetric video is a technique used to capture a footage in 3 dimensions for viewing in virtual or mixed reality environments. When a real object is recorded with volumetric capture, the content is fully scanned and reproduced by recording all the details such as depth, intensity, color, and other specifications. Volumetric video technology works on components such as camera array, processing unit, sensor, and photogrammetry software programs. The volumetric video has several use cases, especially in applications such as sports, medical, education, and training.

The global volumetric video market is estimated to grow from USD 578.3 Million in 2018 to USD 2,780.0 Million by 2023, at a CAGR of 36.9% between 2018 and 2023. The market is evaluated on the basis of professional applications. The volumetric video market is segmented on the basis of volumetric capture into hardware, software, and services. The hardware segment includes 360-degree cameras, depth sensor units, and processing units. Software includes the photogrammetry software used for volumetric capture. The services include cloud services, streaming, and share.

Major factors driving the growth of the market are the growing applications of volumetric technology in several end-user industries; increasing demand for 3D/360-degree content in entertainment and AR/VR applications; and rising availability of content creation hardware from different sources. Less effective projection under sunlight acts as major restraint to the market. The value chain of the volumetric video market comprises product development, volumetric capture or content creation, content delivery, and end-user applications.

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The volumetric video market based on professional/non-consumer application is divided into sports, events, & entertainment; medical; education & training; signage & advertisement; and others. The increasingly keen interest by technological heavyweights such as Microsoft, Intel, Facebook, and Google is expected to result in a faster adoption of volumetric video technology in these applications. Microsoft and Intel focus on the whole volumetric capture part as they have constructed their individual studios for filmmaking and gaming, whereas companies such as Facebook and Google provide camera units.

Growing demand for volumetric video technology in events and creative advertisement and need for advanced medical imaging and image-guided surgery may offer a tremendous growth opportunity for the volumetric video market. The growth of the market is confronted by major challenges such as requirement of various type of components and software analysis, and distributed value chain; and lack of standardization in 3D content creation. The volumetric video market has witnessed mergers and acquisitions (M&A); partnerships; and product, technology, and prototype developments as the most active strategies. Numerous start-ups, industry giants, and a few research institutes have also taken up research into volumetric video technology that would help in the growth of the volumetric video market during the forecast period.

Hardware segment is expected to account for the largest share of the volumetric video market during the forecast period. The use of 360-degree (6DOF) cameras for sports, events, & entertainment and medical applications is gradually increasing; these cameras provides superior picture quality and videos to end users. Companies such as Facebook, Google, Intel, and Raytrix have introduced various cameras based on 6DOF volumetric capture and depth sensing technology and are fueling the growth of the volumetric video market for hardware.

The sports, events, & entertainment application is expected to dominate the volumetric video market between 2018 and 2023. Major players have made several developments in their products specific to sports and entertainment applications. Microsoft has developed volumetric studio named “Dimension” in partnership with Hammerhead; Intel developed studio for filmmaking and also partnered with Turner sports for providing their volumetric capture technology.

Volumetric video market is expected to grow fastest in APAC. With the presence of hardware manufacturers in the region, APAC witnesses an increasing adoption of latest technologies. Education & training; medical; and sports, events, & entertainment industries are expected to contribute substantially to the growth of the volumetric video market in APAC. These industries offer huge potential for the volumetric video market because of the increasing awareness among consumers and the rising adoption of new technologies in various industries, especially in countries such as China, Japan, Australia, and New Zealand. The increasing number of players in the region would boost the growth of the volumetric video market. 8i, Yi Halo Technology, VOXON, and Holografika are the major players in APAC.

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Less effective projection under sunlight would be a major factor restraining the growth of the volumetric video market. The volumetric video market is dominated by Microsoft (US); Intel (US); Facebook (US); Google (US); and LightSpace Technologies (Latvia). Other major players in the market are The Coretec Group (US); 8i (New Zealand); Realview Imaging (Israel); Holoxica (UK); Voxon Photonics (Australia); Unity Technologies (US); Lytro (US); Raytrix (Germany); OTOY (US); and Stereolabs (US). Key innovators include Uncorporeal Systems (US); Hype VR (US); Scatter (US); VividQ (UK); and Hammerhead VR (UK). Fraunhofer (Germany) is the leading research institute involved in the research of volumetric video technology.

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